Big 5: Gulf Brands is covering the region

Industrial coatings firm Gulf Brands expanding into new paint segments

Arin Shahmoradian and Ahmed Al Haidan
Arin Shahmoradian and Ahmed Al Haidan

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Gulf Brands has traditionally specialised in coatings for the oil, gas, marine and construction industry, but now plans to expand into other sectors.

Gulf Brands has been the regional distributor for US-based Superior Products International (SPI) for two years, and offers two products, Super Therm Insulation and Rust Grip corrosion protection.

“We are a specialised company in cohesion control, insulation and fire protection, but this is the first time we want to push the product out to other clients such as light and heavy manufacturing, employers that want to protect any kind of metal roofing, or home owners who want to save money on their energy bill,” Ahmed Al Haidan, CEO and managing partner Gulf Brands, said.

Gulf Brands started the show on a strong note, having signed up seven new customers in the space of an hour on the first day of The Big Five. Current clients include the Saudi Aramco oil company in Saudi Arabia and Haliburton oil and gas company.

Arin Shahmoradian, managing partner, Gulf Brands, added that over the years SPI has set its sights on leading Fortune 500 companies.

According to Al Haidan, there is a real problem in the Middle East regarding the application of materials on roofs because the heat contracts and expands the surface, resulting in water leaks and cracks.

“The unique selling point of our product is that it replaces traditional three and five coat thickness with a very thin one, similar to the size of a business card,” said Shahmoradian. “The patented products replace 20th century concepts of how to resolve these issues of erosion with 21st century coating solutions,” he added.

Shahmoradian said that while paints are generally selected for their aesthetic qualities, SPI products are used more for the purpose of protection. Customers can also save up to 50% on energy consumption in their buildings because the layer of coating reflects the sun’s heat away, keeping a building cool without the need for full-power air-conditioning.

“Meanwhile, Rust Grip eliminates the need for sand blasting on metal which involves major costs. Instead, it seals the pores and locks down a sealant on corroded pipes,” said Shahmoradian. “Previously, if you painted over a corroded object it would result in ‘off gassing’ where nothing could stick to that rust. It can be a costly and timely process to remove it.

“With reference to industrial roofing, the Super Therm reflects and deflects the heat from being absorbed into a building. This product not only insulates but addresses the root cause of leaks and insulation failures. It would be ideal for cities likes Sharjah and Kuwait which have been facing major electricity and power cuts.

"Gulf nations are struggling with energy efficiency and air-conditioning is the biggest drain on energy. We are not in renewable energy but energy conservation.”

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