Jotun expects rise in solar-reflective paint use

Green initiatives in construction will push eco-friendly paint use

Jotun's marketing manager, Ashish Vasudev.
Jotun's marketing manager, Ashish Vasudev.

Use of solar-reflective paint is expected to increase significantly in the Middle East over the next five years according to paints and coatings supplier Jotun.

Executives from the firm, which currently has the largest share of the paints and coatings market, say they expect a rise in the use of the paint as the region increases its efforts to be green.

In an interview with Construction Week, marketing manager Ashish Vasudev said: “Over the next five years we are going to see a lot more energy saving and green initiatives.

“It will all be about how eco-friendly you are, and whether you are contributing to helping the environment.”

He added that while earlier technological advances in the industry related to fire safety and corrosion resistance were now accepted as fairly standard, those which increased eco-efficiency, such as solar-reflective paint, would be on the rise.

“Different companies are at different stages of testing products. But at the moment we are investing a lot in green initiatives, and there are a lot more products now.”

One product in particular, he said, was a coating which could reduce the temperature inside a building by up to 4-5 degrees centigrade, simply by reflecting the heat-transmitting infrared rays.

Additionally, he referred to an increase in volatile organic compound-free paints, which were less harmful to the environment and longer lasting than organic based solvents.

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