R&M inaugurates new MENA hub

R&M's new regional hub is located in Dubai Airport Free zone

Nawal Elmazozi, Wafa Y. Hijjawi, Jean Pierre Labry, Dr. Mohammed Al Zarooni and Peter Reichle.
Nawal Elmazozi, Wafa Y. Hijjawi, Jean Pierre Labry, Dr. Mohammed Al Zarooni and Peter Reichle.

Swiss structured-cabling specialist Reichle & De-Massari (R&M) has officially inaugurated its new MENA headquarters in the Dubai Airport Free Zone.

“Due to the rising demand from customers looking for customised solutions, R&M has inaugurated a regional hub,” said MENA MD Jean Pierre Labry.

Speaking at the inauguration ceremony, DAFZ Director General Dr. Mohammed Al Zarooni said: “We are proud to have the R&M headquarters. DAFZ is home to many multinationals as it provides attractive business incentives, including 100% foreign ownership.”

R&M’s new MENA headquarters will house all of its administrative, operations, assembly and logistics functions. The hub allows for assembly and customisation capabilities of R&M’s copper and fibre product portfolio, including its advanced FTTx solutions.

After posting strong results in 2010, R&M anticipates continued success in 2011. “The MENA region was particularly successful, and was the Swiss company’s top sales performer last year,” revealed Labry.

This was fuelled by a number of successful project completions in important sectors such as enterprise and public networks.

Other notable highlights included the increase of its UAE based workforce, as well as the decision to allocate a portion of its total investment for regional expansion in MENA.

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