Honeysuckle is the colour of 2011

Pantone celebrates "captivating" hue

Pantone's Colours of the year.
Pantone's Colours of the year.

US: Pantone, the world-renowned authority on colour, has announced that Honeysuckle is 2011’s colour of the year.

Pantone is a wholly-owned subsidiary of X-Rite Incorporated and has been a leading authority on colour for almost 50 years. For over a decade, Pantone’s Colour of the Year declarations have influenced product development and purchasing decisions in multiple industries including fashion, home and industrial design.

While Pantone’s 2010 colour of the year, Turquoise, served as an escape for many, Honeysuckle “emboldens us to face everyday troubles with verve and vigour”, according to Pantone. A dynamic reddish pink, Honeysuckle is a vibrant and energetic hue that is lauded for its encouraging and uplifting properties.

“In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating colour that gets the adrenaline going – perfect to ward off the blues,” said Leatrice Eiseman, executive director of the Pantone Color Institute. “Honeysuckle derives its positive qualities from a powerful bond to its mother colour red, the most physical, viscerally alive hue in the spectrum.

“The intensity of this festive reddish pink allures and engages. In fact, this colour, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent, reminiscent of the carefree days of spring and summer,” Eiseman continued.

When it comes to apparel, Honeysuckle is a striking, eye-catching hue that works well for day and night wear. A splash of honeysuckle will also introduce a lively flair into interior spaces.

Product manufacturers are already incorporating this shade into their collections. For example, wallpaper firm, Thibault’s new Gatehouse collection features Julia Damask, the vibrant screen-printed wallpaper pictured here.

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