Alton assumes control of EMEA for JLG

Appointments reflect a new and fresh approach to global market for JLG

JLG at Big 5 PMV last year
JLG at Big 5 PMV last year

Rick Alton has been appointed VP of sales, market development and customer support - international, for EMEA, Asia and Australia as lift specialist JLG Industries changes its approach to market.

Alton began his career in 1997 and has also held multiple management positions with JLG.

In addition to Alton’s appointment, Tim Morris has been appointed SVP - sales, market development and customer support - Americas, assuming responsibility for North, Central and South America.

"The access business is expanding geographically and in complexity," said Wilson Jones, president of Access Equipment and JLG Industries, Inc. "The JLG Reaching Out programme philosophy to make sure every customer gets the highest standard of product and services has enabled us to lead the way in markets around the world.

“This new structure will allow JLG to better implement market-appropriate strategies in these regions that are in varying stages of development. Tim and Rick have demonstrated their ability to successfully develop strong customer relationships and drive strategic initiatives globally."


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