American hardwood to exhibit at Interiors UAE
AHEC says UAE interior design spend to increase by $22.5b in 2011
The American Hardwood Export Council (AHEC) will showcase its products at Interiors UAE.
Interior designers, architects and furniture makers will be able to see a variety of American hardwood species including red oak, ash, tulipwood, cherry, hard maple and walnut at the show from May 9-11, at Abu Dhabi National Exhibition Centre (ADNEC).
The council said according to recent market reports, spending on UAE interior design will increase to $22.5 billion in 2011.
“AHEC is deeply committed in its efforts to promote American hardwoods as a leading material of choice for the region’s interior design professionals,” said Roderick Wiles, AHEC director for Africa, Middle East, India and Oceania.
“We are currently implementing key initiatives to raise awareness of American hardwoods; enabling designers, architects and consultants to learn more about the advantages and benefits obtained from using them.
“Members of the Middle East region’s flourishing interior design community are constantly in search for wood varieties that offer key characteristics such as consistent quality combined with high aesthetic value. American hardwoods offer these qualities alongside strong environmental credentials as well.”
AHEC’s projects include the Burj Al Arab, Jumeirah Beach Hotel, Emirates Towers, Grand Hyatt Dubai, Bar Al Jissa Muscat, Dubai Mall, Mall of the Emirates, Ibn Battuta, and the Burj Khalifa.
The Council runs a worldwide programme to promote American hardwoods in over 50 export markets, concentrating on providing architects, specifiers, designers and end-users with technical information on the range of species, products and sources of supply.