UAE firm recycles electronic waste for charity
The Saeed & Mohammed Al Naboodah Group partners with Green Foundation
The Saeed & Mohammed Al Naboodah Group has formed a partnership with The Green Foundation to recycle all unused, redundant and end of life electronic items across the organisation.
Funds raised will be donated to the Red Crescent Society, which is the chosen charity for 2011 for the group and this campaign will help towards educating children in Kerala.
In addition to business related donations, staff have also been encouraged to donate their own personal old electronics items including mobile phones, laptops, gaming consoles, mp3 players and digital cameras.
“This initiative serves two important purposes for us. It helps generate important funds to educate children and at the same time it prevents dangerous electronic items from polluting the local environment in the UAE,” said Melissa Clements, chief corporate communication & marketing officer, Saeed & Mohammed Al Naboodah Holding.
Dominic Gothard, chairman & CEO of The Green Foundation said he was delighted to be working closely with one of the UAE’s most respected local companies.
“It is very encouraging to see businesses who have played a pivotal role in the UAE’s past taking such progressive and responsible steps to ensure that great causes benefit today and their environment benefits tomorrow,” he said.
Consisting of more than 20 companies, The Saeed & Mohammed Al Naboodah Group was established in 1958 and is active in four key fields, namely construction, commercial, investments, and real estate.