Air con market move for Bosch

Domestic appliance manufacturer Bosch has expanded its operations into the air conditioning market.

Domestic appliance manufacturer Bosch has expanded its operations into the air conditioning market.

The firm has introduced a range of advanced air conditioning units in response to customer demands. The products have been initially launched in the GCC market and will be rolled-out throughout the Middle East before being introduced in other regions.

"This is a completely demand-led decision," explained Ralph Kobsik, Bosch Home Appliances marketing director Middle East. "Our existing Middle East customer network has increasingly been making requests for us to consider offering air conditioning units. This venture into the supply of split air conditioning units is an entirely new business field for the worldwide Bosch and Siemens Hausgerate Group."

The German-based multinational has achieved pre-sale orders of the units totalling almost US $10 million (AED2.7 million) and is expecting demand to rise following a forthcoming marketing campaign. Sales of air conditioning products in the MENA region have grown by 56% since 2000 and over 2.7 million unit sales are projected by 2008.

In a further move, the Bosch and Siemens Hausgerate Group has reinforced its commitment to the environment in the Middle East region in its recently published sustainability report. One of the first firms to commit to continuous sustainability reporting, it emphasised its intention to provide transparency and comparability in environmental practices.

The report presents new strategies, concepts and performance figures that focus on energy efficient and environmentally friendly household appliances. The firm's latest range of refrigerators consume 78% less energy than previous models, while its washing machines use 35% less energy and consume 47% less water.

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