Bobcat rolls out Kuwait venture

Bobcat's authorised dealer in Kuwait, Bahrah Trading Company, has set up what it calls "the most impressive" showroom for Bobcat equipment in the Middle East.

In constructing the showroom, Bahrah Trading Company is attempting to move away from the use of outdoor compounds for plant display.
In constructing the showroom, Bahrah Trading Company is attempting to move away from the use of outdoor compounds for plant display.

Bobcat's authorised dealer in Kuwait, Bahrah Trading Company, has set up what it calls "the most impressive" showroom for Bobcat equipment in the Middle East.

A floorspace of well over 1,000m2 in the US $3 million (KD844,000) redeveloped showroom is dedicated to new equipment from the complete range of Bobcat machines, including telehandlers, skid-steers and mini-excavators, as well as a wide selection of Bobcat attachments.

Steve Shaw, general manager, Bahrah Trading Company, said: "Bobcat is the jewel in our crown. In our brief to the designers of the new showroom, we wanted to create a truly luxurious environment for our customers to come and view Bobcat products.

"We wanted to get as far away from the normal situation - an outdoor compound with visitors and machines having to endure dirty and hot conditions," he added.

He said that no expense was spared in refurbishing the showroom to the standard expected of the luxury car industry. Air conditioning systems formed a large part of the money invested in the refurbishment and Bahrah chose special highly engineered, load-bearing tiles from Germany for the floor of the 2,500m2 display area.

"As demonstrated by the investment in the showroom, everything we do is intended to raise the bar in the construction plant industry - we're always trying to stay one step in front of our competitors. We are creating the Bobcat lifestyle and appealing to both the careful and impulse buyer," added Shaw.

Most popular

Awards

CW Oman Awards 2020: Meet the winners
A round of the thirteen winning names at the Construction Week Oman Awards 2020 that

Conferences

Leaders UAE 2020: Building a sustainable, 'resilient' infra
AESG’s Phillipa Grant, Burohappold’s Farah Naz, and Samana's Imran Farooq on a sustainable built environment
CW In Focus | Inside the Leaders in KSA Awards 2019 in Riyadh
Meet the winners in all 10 categories and learn more about Vision 2030 in this

Latest Issue

Construction Week - Issue 767
Sep 01, 2020