FMs have power to push CSR says Imdaad
FMs must take advantage of their influence where CSR is concerned
It is the responsibility of FMs to drive CSR policies, says Imdaad CEO Jamaal Abdulla Lootah.
In an exclusive interview with fmME Lootah explained that FMs were in the best position to influence CSR policies, having strong input in areas such as energy efficiency and health and safety.
“Facilities managers definitely contribute in many ways in improving energy efficiency, addressing health and safety issues, and even helping secure communities because of their fundamental responsibilities to maintain and manage different buildings and facilities.
“They therefore serve as role models in the sustainable upkeep of our society, which is why facilities managers should lead the way in cultivating a culture of accountability and social responsibility in our communities.”
He pointed out that cost is one of the main reasons many companies have yet to implement a CSR policy, as is a lack of clarity and training about what CSR involves.
“In this case, there is a need to develop a culture of CSR right from the top, wherein senior officials must be the ones to actively encourage and initiate the integration of CSR in the business,” said Lootah.
Imdaad has supported a number of initiatives under its CSR policy Be’ati, which raises environmental awareness among school children. The company has also collected between 7-8 tons of waste at JAFZA for Clean Up UAE and planted 300 trees at Jebel Ali.
Lootah advised that active and visible CSR policies played a key part in FM companies building strong client relationships.
“We take CSR as a form of corporate self-regulation that we integrate into our business model, enabling us to ensure the long-term sustainability of our business and to likewise contribute positively to growth and development of the community. Moreover, Imdaad’s commitment to CSR has allowed is to cultivate a genuinely healthy relationship with all the stakeholders of our business.”