Laticrete RAK plans Saudi production facility

Company to capitalise on building boom with at least one KSA factory

The Ras Al Khaimah company is eyeing Saudi Arabia as its next production base.
The Ras Al Khaimah company is eyeing Saudi Arabia as its next production base.

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Laticrete RAK, the joint venture between the US construction material firm and RAK Ceramics, is planning a major production facility in at least one Saudi city “as soon as possible”, according to a company executive.

Sujit Singh, general manager of the Ras Al Khaimah firm, said the company is looking to capitalise on the high levels of construction activity in the Kingdom by producing its range of construction material and waterproofing products locally and capitalise on its longstanding success it’s had in the country from afar.

“We will have a factory in Saudi, though we’ve not decided whether it will be Jeddah, or Riyadh, or both,” he said this morning. We’re looking to do it as soon as possible, and have been looking at the land available. From this plant we’ll be able to produce locally all the latex and powder products we have for tiles, the self-levelling concrete products, all we produce.”

The company currently produces its wide range of additives, waterproofing, tile products, grouts and sealants from its facility situated in RAK Ceramics’ 200ha industrial complex on the outskirts of Ras Al Khaimah’s main city.

Singh said that the company has always found Saudi Arabia to be a receptive market for Laticrete RAK’s products, to add to the general acceptance in the UAE market, where the company saw strong sales during the boom in Dubai.

He added that the company has already seen good sales this year, and has largely weathered the country’s building slump due to the specialism of the company and its proximity to architects and other groups pushing building innovation.

“The company if you look at it is one of the most specialist in the world,” he said. “In the US we are an education provider, such as where architects will come to us about gaining credits.”

This year the company formed a joint venture with SUPERCAP, a US company that sells concrete pumping machines that include an integrated mixing system, to create Laticrete SUPERCAP. The concrete is mixed from the sand and cement and Laticrete RAK’s additives onsite, he explained, rather than mixing it in Laticrete RAK’s factory, saving time and logistical complexity for the contractor.

Singh said he expects a good reception from the market for the machine.
 

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