Philips predicts 50% of GCC will adopt LED by 2015
Lack of education and awareness hamper efforts to further LED adoption
Nearly 50% of the GCC market will adopt LED lighting technology by the year 2015, Philips’ Middle Eastern marketing director said during an interview with MEP Middle East.
Speaking on the sidelines of Light Middle East 2011, Mark van den berg said that the lighting company has switched its focus to pushing LEDs in new installations as it believed that was where the future of lighting technology lay.
“There are all these other technologies, good and solid technologies, for sure there’ll be some investment in upgrading these technologies, but the reality is that the percentage invested in LED technology is a huge number.”
“The company believes that this is where the future will be and we believe that by 2015, over 50% of the market would have adopted LED technology. We believe that 50% of all new installations is going to be LED based in the GCC,” van den berg said.
He added that LED technology was currently used in about 10% of all applications in the GCC, though he stressed that it was ballpark figure and that there were certain areas where LED lighting technology was already strongly established.
The main challenge faced by lighting companies in introducing LED technology into the Middle East was the lack of education and awareness, van den berg said.
The main challenge Philips faced in the region was a lack of education and awareness on the value of LED technology and the benefits it brought despite being initially more expensive, he added.
“We want to talk to lighting designers and specifiers, educate them on the benefits of LED technology and if they select LED technology, what they have to concern themselves with.”
“There are lots of offerings for LED technology, and you have to make sure you make the right choices for your applications. I think that’s going to be a big job in the next few years, one in the professional market, but also in the consumer market. There’ll be a big education job to do because we have to explain to consumers at home why they should move away from incandescent bulbs and halogen bulbs and move to LED,” he explained.
He added that a 60W incandescent bulb could be replaced by an LED bulb of around 10W to 12W. Similarly, with a 40W to 50W halogen lamp, the same task could be accomplished with a 10W LED bulb.
“The nice thing is that LED is still developing. There’s still more efficiency to be expected. So if we need 10W or 12W, you know it’s likely in 2015, we can do a similar job with 5W or 6W. We expect a doubling of efficacy within the next four to five years,” he concluded.