Budding designers display their goods

Good exhibition turnout reflects buoyant market.

NEWS, Design

This year's Tendence Lifestyle in Frankfurt showcased some of the industry's foremost design talent at the exhibition's Talents promotional programme.

Young designers from over 12 countries presented their product ideas and prototypes in a series of 42 Talent stands with the focus on furniture, industrial and product design. Messe Frankfurt launched the newcomer's forum six years ago to help young people make a start in the design business and make contacts and market their designs.

Designer Anke Henning admitted the exhibition was the perfect chance to break into the international design market. "Finding open-minded buyers for your work is the most difficult thing. I have received orders from several galleries from Belgium, Norway and even one from St Petersburg. Naturally an opportunity of this kind is something that only a big international trade fair can offer," she said.

Organisers of the exhibition claim the experience gained during the Talents promotional programme gives many budding designers the courage to become self-employed and set up their own design firms.

In total this year's Tendence Lifestyle exhibition attracted around 75,000 trade visitors from 102 countries. In addition 3,015 exhibitors from 75 countries presented their latest products for the coming autumn and winter from the table, kitchen and household, decorating, jewellery and furnishing sectors.

The good turnout reflects what many exhibitors said was a buoyant mood in the consumer-goods sector. Furniture and home accessory manufacturer Lambert was one of the companies that noted an increase in business. "The mood in the trade is good. Luxury is booming. High quality and good workmanship are in great demand," enthused managing director Bernd Ehrengart, Lambert.

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