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Video: Ferrari abuses Ming dynasty monument

Publicity stunt for $1m 458 Italia leaves rubber marks on ancient gate

Ferrari and Nanjing’s tourism authorities have come under fire after local distributor Kuaiyi Automobile pulled a publicity stunt with a Ferrari 458 Italia on the 500-year-old Zhonghua Gate.

Kuaiyi spent close to $13,000 to hold the ceremony in aid of the 20th anniversary of Italian manufacturer’s presence in China on top the ancient castle. The preparation for the event, which involved lifting the luxury car up onto the roof by crane, resulted in the closure of the historical site for half a day and drew the ire of tourists.

The Ferrari then performed drifts and other stunts, leaving severe rubber marks on the masonry of the 16,500m2 gateway, which was erected during the Ming Dynasty (1368-1644).

In a statement, Ferrari China condemned the unauthorized action taken by staff at Kuaiyi.

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Construction Week - Issue 761
Mar 21, 2020