Italian participation is high at this year's event
BIG 5: Italian companies are making their presence felt at this year's Big 5 with over 450 coming from the European country.
Italian companies are making their presence felt at this year's Big 5 with over 450 coming from the European country.
Speaking at this year's event, Italian trade commissioner Dr. Ferdinando Fiore said that Italy now had more representation than any other European nation, including Germany. "There are over 450 Italian companies represented at this show. We are here giving institutional participation because the Middle East market is very important with regards to construction and we feel events like these are good for the commercial opportunities they offer."
So large is the Italian participation in the event that its trade commission has its own stall showcasing the best in luxury goods from names such as Edra and Valli & Valli.
Italian companies have had a history of commercial success within the Middle East region, something Clara Capozi from the Italian Institute of Foreign Trade puts down to good reputation. "Italy always leads the world in terms of design. The Middle East market always wants the latest and best products. This is why they choose Italian brands," she said.
The Big 5 is seen by many as the perfect springboard to success in a region that is providing more business opportunity than Europe.
"All the construction is here. We are seeing building going on in Europe but it is mainly residential. There aren't the hotel and leisure developments that you see here in Dubai and this is the market our products are geared towards," said Domenico Codoni, general manager, Chiari Luce.
The company, based near Milan, manufactures doors that incorporate LED lighting. "An event such as Big 5 is perfect for giving you exposure to the whole Middle East region, not just the UAE, so it is essential that we are here," he added.