Experts: region must save water
BIG 5: Grundfos, Clack and Elster Metering amongst exhibitors showcasing water conservation technologies this week.
Water conservation will be the next big 'buzz' topic for the Middle East, according to water treatment and management companies exhibiting at Big 5.
Ashraf Al Haek, sales engineer, Grundfos, says the subject will gather prominence as the industry realises the increasing importance of combatting the issues of water shortage and quality in the region.
"The Middle East is going to invest a lot of money in water treatment over the next few years, and it is one of the biggest segments of business within the construction industry," he said.
John Piasecki, regional sales manager, water treatment division, Clack Corporation said that water quality is a massive issue globally, but even more so in the Middle East where water is scarce.
"There is now a lot more awareness about water treatment, because the quality of water everywhere is getting much worse, and so people are relying a lot more on new technologies to maintain a quality water supply," he said.
Al Haek added that in the Middle East, many people will fight over water resources before any other commodity because of its scarcity.
"Many think that people will fight over water before they do land in this region, because it is so rare."
Andy Newland, export sales manager, Elster Metering Limited said that water management products should be designed and sold according to their region and be made to withstand the environment.
He stressed that this point should be highlighted when the industry is looking into new products. "I wouldn't sell someone a product over here that can't withstand the environment, because it would only last about six months," said Newland. "A product that works in Europe, for example, would not withstand 50 degrees in the middle of summer in Dubai."
Elster provides water measurement solutions for utility companies. The company has also developed a new device which uses radio technology to gauge how much water is being used in a whole building, so that customers can be charged accordingly. The Clack Corporation works with Aqua Purification, which distributes for all domestic water treatment components, while Grundfos supplies pumping systems for management of wastewater.