ASV introduces new rubber track motors

BIG 5: ASV, a construction machinery engineer, and its dealer, Trading and Industrial Equipment Company (Tieco), introduced a new technology in motor loaders at yesterday's Big 5 PMV.

M Shahid Ijaz says SV rubber track loaders are more productive.
M Shahid Ijaz says SV rubber track loaders are more productive.

ASV, a construction machinery engineer, and its dealer, Trading and Industrial Equipment Company (Tieco), introduced a new technology in motor loaders at yesterday's Big 5 PMV.

"These SV rubber track motor loaders are our latest construction," said M Shahid Ijaz, branch manager, Tieco.

"This is a new concept because similar machines have already been used all over the world - and rubber technology has not been previously used. We are therefore trying to educate customers that this concept is more productive.

"We have been trying to push this in the Middle East market for a while."

In addition to the introduction of the SV Series of rubber track loader, ASV and Tieco are also undergoing major plans for expansion - within both, the Middle East and around the world.

Rick Harris, international sales manager, ASV, said: "With regards to the rubber track loader industry, this is the fastest growing segment in the construction industry.

"In 1997, there were 700 units sold worldwide, and the estimate for this year is between 20,000 and 30,000. In the Middle East, there is not as much exposure to the products as there is in the US, so we aim to market our products in a variety of geographic areas."

The company is also targetting Europe and Africa.

Harris added: "We have been in business for a long time - it's an educational process. Every time we enter a new region we learn new things; we have some very rapid growth going on with good products. It's about finding good partners in different regions to help communicate your message."

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