XCMG enjoys big success in region

BIG 5: Xuzhou Construction Machinery Group (XCMG), a Chinese company now headquartered in Dubai, claims to have enjoyed enormous success since making its way into the region's booming construction market.

Zhang Chao: XCMG is a giant in China and is doing well in the region.
Zhang Chao: XCMG is a giant in China and is doing well in the region.

Xuzhou Construction Machinery Group (XCMG), a Chinese company now headquartered in Dubai, claims to have enjoyed enormous success since making its way into the region's booming construction market.

"We are the biggest construction and machinery equipment manufacturer in China at the moment, producing products such as the crawler, grader, wheel loader, rollers and bulldozers," said Zhang Chao, overseas manager of XCMG.

"We are also the biggest manufacturer in the world right now with 12,000 units this year, and we exported about 1,000 units to the whole Middle East region alone."

The company has been established in Jebel Ali, Dubai for around 12 years. "At the beginning, it was very head to break into Dubai - it was a long process, as people didn't trust our products," added Chao.

"From our side, Chinese products are improving every day, especially XCMG. We have grown immensely in the past four years. Our main competitors Terex and Liebherr are afraid of us now; we have so much availability of stock and we only take around one month to deliver our products to the region from China when other companies can take up to six."

XCMG has ambitious plans for 2008 to hit a target of 1,500 units sold to the Middle East, as well as expanding its business in Europe, Australia and South Africa.

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