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China Construction Bank sponsors Manchester United

Three year deal benefits football club's 108 million Chinese fan base

China's Chinese fans overwhelmed the team in Shanghai last August.
China's Chinese fans overwhelmed the team in Shanghai last August.

China Construction Bank (CCB), alongside Chinese soft drinks manufacturer Wahaha, has agreed a three-year sponsorship Manchester United.

The partnership is the Club's first sponsorship with a Chinese bank, and will provide opportunities to market the bank to the club's 108m followers in the country.

As part of the agreement, CCB will hold exclusive rights to produce the official Manchester United-branded credit card in mainland China, which will be marketed to CCB’s 102m personal banking customers.

Manchester United's commercial director Richard Arnold, said: "Manchester United has a huge following in China of 108 million. We know from our visits, such as to Shanghai last summer, that our Chinese followers have always been among the most supportive, and we hope to bring them closer.”

Manchester United has a long association with China, visiting 11 times to play friendly matches, the first time in 1975 and the most recent visit in August last year.

Sir Alex Ferguson and his team were said to be overwhelmed with the welcome they received from fans who packed the stadium in Shanghai.

 

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Construction Week - Issue 730
Feb 21, 2019