Can you save the world in three minutes?
Back in 1974, the United Nations claimed 5 June every year as World Environment Day.
Back in 1974, the United Nations claimed 5 June every year as World Environment Day. Each year sees a different focal topic hosted by a different country (the Middle East has hosted one year, Lebanon in 2003).
To coincide with world environment day 2004, Siemens in the UK launched its own environmental initiative, a three minute long web cast aimed at encouraging people to undertake tasks that take three minutes or less, to help the environment.
But for the Siemens' FM team who were leading the campaign, it was important for a recognisable figure to spearhead the web cast and take environmental initiatives to a whole new level. Introducing superhero, Captain Environment (pictured).
"Today, we need to utilise the world's limited resources far more efficiently in order to save the world. Our submission "Saving The World in Three Minutes and Captain Environment was to encourage our employees to be more environmentally friendly in the office and at home," explains general manager of Siemens' facilities management, Wayne Tantrum (aka Captain Environment).
FMs in the Middle East are in a strong position to drive environmental issues to the forefront of a company's corporate social responsibility (CSR) programme.
Devising an initiative that is engaging and delivers a clear message is crucial, says Tantrum. As well as benefiting the environment, there are also cost savings to be made. "FMs could encourage video conÃƒâ€šÃ‚Âferencing, reducing the need for employees to travel to meetings and in turn, cut the company's carbon footprint with lower mileage," he adds.
Although Captain Environment might not be an appealing option to every compaÃƒâ€šÃ‚Âny, it has worked for Siemens and brought the group global coverage.
So the question remains, how will you and your company save the world in three minutes? I look forward to receiving your replies...