Name: Amr Salem
Job title: Manager, Vertical Segment
Responsible for: Tourism, Real Estate and Construction vertical segment in Cisco
Core services/products: Services: Enabling Service Creation and Delivery in Real Estate Developments, using technology with industry standard infrastructure.
Based in: Dubai
Background: Management, Engineering, Sales and Consultancy
The principle objectives for FM are: OPEX reduction, business continuity, compliance with environment, health, safety and security standards and business process optimisation and streamlining.
In order to achieve the above while taking into consideration the challenges coming into market, there are a few business models that will take place:
The first applies mostly to large developers.
They need to set up their own FM entity consisting of two sub-divisions:
Integrated Operations Centre (IOC) and Services Delivery Centre (SDC).
The IOC is a central monitoring, management, control and configuration system that replaces the legacy stand alone management systems and has through the following benefits: It reduces the cost required for management systems; reduces the number of people required to manage due to centralisation; reduces the training required for people, since there is one standard system and interface for all; enforces better standards and higher quality control and processes will be automated and built on best practices and efficient use of the resources in the SDC.
Secondly and this applies to smaller developers, we will see the birth of new organisations providing local and remote FM through an integrated IOC and/or SDC centres.
Smaller developers will not have the capacity to setup their own facilities, but will outsource.
To enable the above model, there needs to be cautious planning during construction stages. Developers have to consider:
1. Providing the 4th utility (after electricity, water and gas networks) in buildings from day one.
A network based on IP protocol (industry standard) to be the backbone for communication throughout.
2. Integrating different building systems over that utility, so they communicate effectively, share data and build intelligence.
3. Building the services layer on top of that infrastructure to benefit from the underlying systems.