Spend more to make more

Pricey green products can reduce operating costs and deliver a profitable ROI, said LG Electronics.

The high cost of green products is deterring companies from spending that little bit more on something that will help our environment, said LG Electronics.

"Although the government is trying to drive going green, the customer paying for the new green equipment is not willing to pay extra," said Dharmesh Sawant, sales manager, LG Electronics, at a press conference on Tuesday.

Under the new green mandate launched by HH Sheikh Mohammed Bin Rashid Al Maktoum, all residential and commercial building owners in Dubai must comply with international, environmentally friendly standards.

While many argue that it costs more to go green, Sawant insists the initial higher capital cost can be recovered by a profitable return on investment (ROI), through reduced operating costs.

"The developer's mindset is slowly changing, but I urge people to look at the operating costs and not just the initial capital costs. Manufacturers also need to produce products that reduce energy consumption, there is now a need for equipment like this due to people wanting to benchmark against international standards," he added.

Sawant's comments came after LG Electronics launched its new Multi V series air conditioners to the residential and commercial markets.

Most popular

Awards

CW Oman Awards 2020: Meet the winners
A round of the thirteen winning names at the Construction Week Oman Awards 2020 that

Conferences

Leaders UAE 2020: Building a sustainable, 'resilient' infra
AESG’s Phillipa Grant, Burohappold’s Farah Naz, and Samana's Imran Farooq on a sustainable built environment
CW In Focus | Inside the Leaders in KSA Awards 2019 in Riyadh
Meet the winners in all 10 categories and learn more about Vision 2030 in this

Latest Issue

Construction Week - Issue 767
Sep 01, 2020