The region's flagship office furniture and design event to showcase major global brands.
The year 2008 marks an exciting progression for breaks away from the Hotel and InRetail shows scheduled in June and exists as a stand-alone show for the first time from 4-6 February.
The move was made to coincide with the start of the annual tender process and the start of the marketing campaigns of international manufacturers. Up to 300 exhibitors from 23 countries will take part in the event with national pavilions from Germany, UK, USA, Italy, Portugal, Spain and Turkey, with a record number of local exhibitors displaying their goods also. Taking place in Zabeel Hall and Hall 1 of the exhibition centre, officials are expecting approximately 9,000 visitors to attend.
A number of workshops and seminars are included in this year's programme of events, including a two-day design seminar by international sales and marketing coach Fred Berns, entitled Business by Design.
The workshop is intended to help design professional increase profits by promoting themselves effectively. Eames Demetrios, the grandson of design legend Charles Eames has also been confirmed as a keynote speaker at the Workplace Freedom Seminars, organised by CitySpace.
He, along with a host of leading international specialists will share their knowledge and expertise on four areas of working life: Workplace design; planning; ergonomics and innovation. There will be a chance to view some of Eames' designs from the past at the Vitra stand throughout the three days.
Budding designers will also be given their chance to shine at this year's event with the Inspire Us competition sponsored by Frezza SpA. Students from the American Universities in Dubai and Sharjah have been invited to design a range of office furniture, which will be presented and judged during the show. The winning students will be awarded a trip to Venice to tour the Frezza facility and meet its top class designers.
With key industry figureheads such as All Steel, Herman Miller, and Knoll confirmed along with regional heavyweights such as Al Aqili's Officeland exhibiting, this promises to be an interesting exhibition.