Dubai Mall expansion works begin
Emaar targets one million visitors a year at world's biggest mall
The project to expand Dubai Mall - already the world's biggest in terms of overall area - by 1m ft2 has begun, with developer Emaar setting itself the target of boosting visitor numbers from the 65m achieved in 2012 to 100m.
The company is adding extending its Fashion Avenue, which it said will contain "new and personalised flagship stores of the world's most renowned brands".
New upmarket lifestyle and entertainment brands will also take space. The avenue will be a a strip containing 'foliage-rich walkways with water features", while new food & beverage outlets will be added alongside the Burj Lake, overlooking Downtown Dubai's fountains.
Emaar said that modifications are already being made to Fashion Avenue, with an alternative entrance and valet parking area being set up for guessts to make way for works.
Chairman Mohamed Alabbar said: "Our strategy to create compelling new retail and lifestyle experiences also supports the city's growth outlook of further strengthening its core economic sectors, including retail, tourism and hospitality.
"The current expansion will redefine Dubai's retail sector, cementing its reputation as a global hub for the latest in fashion."