Volvo Trucks inaugurates Iraq service centres
Volvo Trucks has opened service centres in Baghdad and Basra
Volvo Trucks has inaugurated joint service centres in the Iraq cities of Baghdad and Basra, which in collaboration with local country distributor ZamZam Spring will service Volvo Trucks as well as Mack Trucks.
The service centres were announced in 2012, and in little over a year Volvo has built two of the largest and most advanced service centres in the Middle East, in an environment that has not been without its challenges.
Stefan Soenchen, Iraq country manager of Volvo Trucks, told PMV Middle East at the opening that the Baghdad centre is the second-largest Volvo Trucks workshop in the Middle East.
"What I am most proud of is that they have been specified to operate to European standards. All equipment is from Europe. But now comes the big task of building the platform to be able to deliver to what it is equipped to do."
According to Soenchen, building up the centres' systems will take several months, including recruitment and training, with up to 50 people to be employed across the two sites.
The service centre in Basra covers an area of 9,000m², and the ground had to be raised by two metres.
"Delivering a service centre to a European standard is a significant achievement. This puts us two to three years ahead of the competition here. That is how much time competitors would need to catch up to the service capacity we can now offer around Baghdad and Basra," said Waiel Kair, managing director of ZamZam Spring.
The service centre will also cater to the Volvo Group-owned Mack Trucks, and Frank Olivera, vice president of business development at Mack Trucks said that the new facilities would build more confidence with existing and new customers for service and for parts.
"It’s also one of the big launch points for us with Basra and Baghdad in that we have the opportunity to leverage this to attract new customers among the many US corporations doing work here. Now, we have parts credibility and a service capacity that puts us light years ahead of the other brands in the Iraq market."
Soenchen said that the construction was aided with the import of material from the UAE and elsewhere, and the approvals process was far quicker than if it had been carried out in Europe.
"This could not have been done faster anywhere else. This will set a new standard for the industry on what is possible and what can be expected. This is both from our customers’ point of view, as well as raising the bar for competing truck manufacturers."