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FAMCO introduces Merlo telescopic handlers to the UAE

European company a step ahead of the region's competition.

Tele handling: The Merlo telescopic handlers are new to the region but FAMCO thinks they will have a big impact on sales.
Tele handling: The Merlo telescopic handlers are new to the region but FAMCO thinks they will have a big impact on sales.

Al-Futtaim Auto and Machinery Company (FAMCO) has announced an agreement with Merlo for the UAE distributorship of the Merlo telescopic handlers, self-loading mixers and self-propelled platforms.

"We took up the exclusive rights to sell the Merlo machinery in October 2007. These are telescopic handlers and the varieties vary by size and tonnage. Of course Merlo in Europe has a greater market share, as they didn't focus on the Middle East earlier on, hence they were not present in the UAE beforehand," said Arif Chishti, divisional manager - construction equipment, FAMCO.

Manufactured in Italy, Merlo's series of telescopic handlers includes 21 models. Ranging from 6.4 m to 17.76 m lift heights and load capacities from 2.8 to 10 tonnes, it is also compact, and therefore, according to Chishti, if compared head-to-head with competition, it allows for work in smaller areas.
 

"The machines that we are importing have what is called horizontal adjustments. This means that while the machine is in operation, it is possible to adjust the height of the platform, eliminating the need to re-position the machine, and this is only available in the Merlo brand today - in others it would have to be changed - this is a clear advantage in itself," said Chishti.

Having only being recognised in the Middle East for a short while, FAMCO is optimistic that the demand for Merlo's telescopic handlers will increase.

"The product itself and the concept is not new to the market, however its association with FAMCO is new, so that has already generated a lot of momentum. Having Merlo in our construction equipment range will compliment all our offerings," he said.

"We are a dynamic organisation aiming to provide customers with more products, as increasing specifications are always on the agenda. Currently rich on Merlo stock puts us in a higher position, having close to 300 units, we expect to be a key player here," he added.

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