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Emaar, Meraas launch budget hotel brand

Company seeks to support tourism drive with new Dubai Inn brand

NEWS, Business, Dubai, Emaar, Hospitality, Meraas Holding, Tourism

Developers Emaar and Meraas Holding have announced that they have teamed up to launch a new budget hotel brand known as Dubai Inn.

The pair said that they are planning to build new hotels in "several locations around the city" with a view to supporting Dubai ruler HH Sheikh Mohammed Bin Rashid Al Maktoum's vision of attracting 20m tourists per year by 2020 - double the current number.

Emaar chairman Mohammed Alabbar said the new range of hotels would offer affordable elegance.

“One of the key drivers to achieving the Dubai Tourism Vision 2020, to double the number of annual tourists to 20 million by the turn of the decade, is to offer a wider choice of affordable hotels that appeal to the new generation of travellers,” he said.

"With two-thirds of the world population living within an eight-hour flight from Dubai, the city has tremendous tourism growth potential that must be leveraged through hospitality offerings that meet the requirements of the diverse and changing global traveller profile," he added.

"Our strategy is to build elegantly-designed, high quality affordable hotels in several key locations in the city that will encourage more visitors, particularly short-haul travellers or passengers in transit, for extended stays to explore our city."

Currently, five-star hotels account for almost 62% of hotel inventory in Dubai and of the future supply pipeline of 42,000 rooms, almost 50% are in the luxury section of the market.

“The new generation of travellers is more discerning and value-conscious, and it is important that our hospitality sector reflect their needs,” said Alabbar.

“There is tremendous potential in Dubai for growth in the affordable hotel sector. By creating a robust pipeline of affordable hotels under the Dubai Inn brand, we plan to attract more visitors to our city from the fast-growing markets in the Asia-Pacific, Africa, Europe and the wider Middle East.”

Emaar also operates The Address, Armani Hotels & Restaurants and the recently-launched Vida hotels brand.

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