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Pacific Machinery launches SDLG and Eicher in UAE

FAMCO subsidiary brings competitively priced machinery to UAE market

Paul Floyd, MD of FAMCO, alongside one of Pacific Machinery's SDLG wheel loaders.
Paul Floyd, MD of FAMCO, alongside one of Pacific Machinery's SDLG wheel loaders.

Pacific Machinery has held a launch event to celebrate its distribution deal for SDLG and Eicher vehicles to the United Arab Emirates (UAE). The company – a subsidiary of Al-Futtaim Auto and Machinery Company (FAMCO) – will offer competitively priced, reliable machinery manufactured in China and India.

Pacific Machinery will distribute wheel loaders produced by Chinese manufacturer SDLG, and trucks and buses from India-based Eicher. Pacific Machinery promises that its after-sales support will be comparable to that associated with other brands.

Speaking at the launch, FAMCO managing director Paul Floyd said: “The launch of this new business creates a clear distinction in terms of the way that we want to reach out to the market, to reach out to different types of customer, and to provide equipment to different types of application,” he told attendees.

“On the other hand, Pacific Machinery is going to be different,” Floyd continued. “How will it be different, exactly? Pacific Machinery will be about simple technology products; low-cost products but nevertheless, reliable products.”

SDLG’s LG958L and LG968 wheel loaders, the Eicher Skyline Bus, and the Indian manufacturer’s 10.60G and 10.70 trucks will comprise Pacific Machinery’s starting lineup. However, speakers outlined intentions to expand this range over the coming years.

Pacific Machinery contends that its high-quality customer support will distinguish it from other tier-two distributors.

“Very often with products at this end of the market, you don’t get that,” explained Floyd. “That’s the big differentiator for us. We want to be the best in this segment, and I think we have the capability to do that.”

In-depth coverage of the event, including opinions from SDLG and Eicher representatives, will be included in the October issue of PMV Middle East.


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Jun 15, 2019