Roots Group expands Case coverage in Middle East
Roots Group Arabia opens new Case Construction Equipment dealership
Roots Group Arabia has opened its fourth Case Construction Equipment dealership in two years. The new facility is located in Damman, the capital of KSA’s Eastern province.
The company celebrated the opening of a similar dealership in Riyadh in March of this year. Last year, it announced a new headquarters for business in Jeddah, which supplements its existing site in Abha. Roots Group has plans to open an additional site in the north of Saudi Arabia during the second half of 2014.
KSA’s construction market is undergoing significant expansion at present, with government investment of up to $76bn in development for 2013. This investment includes projects such as the $40bn Sudair Industrial City, the $1.5bn King Faisal University and the $16bn Jeddah Kingdom Tower. The latter is to overtake Dubai’s Burj Khalifa as the world’s tallest building.
High-profile projects such as these are driving investment across the country’s construction market. Cement sales increased by 12% last year, and real estate is now KSA’s second largest economic sector after oil.
“The Kingdom of Saudi Arabia is a rapidly growing market,” explained general director of Roots Group Arabia Waleed Farouk (pictured above). “The country will require the import of around 10,000 to 11,000 machines every year. It is one of the most important, growing markets in the world.”
Roots Group and Case have been working with one another since January 2012. Together, the companies have made significant inroads in KSA’s construction market.
“Saudi Arabia is a key market for Case, as it is the largest and fastest growing in the region,” said Franco Invernizzi, Case’s sales and marketing director for Africa and the Middle East. “This partnership allows both companies to grow, and I am confident that it will enable us to make the most of the opportunities ahead.”