Big 5: Al Wasit showcases latest Hyundai models
Company uses the Big 5 to improve customer awareness of Hyundai range
Al Wasit Machinery used the Big 5 2013 to increase awareness of the range of Hyundai construction machinery available in the region.
With perhaps the most visible stand in the PMV Live outdoor exhibition area, the authorised distributor seized the opportunity to showcase some of Hyundai’s lesser known products.
Whilst Al Wasit displayed a comprehensive range of Hyundai construction equipment at the show, it paid particularly close attention to the manufacturer’s skid-steer and backhoe loaders. As Abu Dhabi branch manager Abdullah Hakan Izmirligil explained, not everybody is aware that Hyundai produces these types of machine.
“We are showcasing Hyundai’s new H930S and H940S backhoe loaders as well as the latest HSL650-7A and HSL850-7A skid-steer loaders,” he said. “These machines have only recently been introduced to the market, and Al Wasit is keen to show prospective customers exactly what they can do. When it comes to backhoe loaders and SSLs, Hyundai is not a name that immediately springs to mind. Al Wasit intends to change this. We are committed to building awareness of all products offered by Hyundai Heavy Industries.”
Al Wasit’s strategy appears to be paying off. Sales of both backhoe and skid-steer loaders have significantly increased during the last 12 months, according to Izmirligil. Indeed, 2013 has been a good year for the distributor across the board.
“In 2013, Al Wasit finalised 50% to 60% more sales than it did in 2012,” he said. “This situation has been aided by the opening of a new branch in Mussafah, Abu Dhabi. We have significantly improved our after-sales support across the region, and we are investing a lot of time and effort into this market.”
As a longstanding exhibitor at the show, the Big 5 represents an important part of Al Wasit’s strategy for growth.
“As you can see, this event draws construction professionals from all over the world,” Izmirligil concluded. “Obviously, a large proportion of those in attendance work in the Middle East, but we have also been visited by individuals from North and Sub-Saharan Africa, Asia, and even from Europe. We have been involved with this show since the beginning. I am confident that the Big 5 and PMV Live will continue to play an important role for Al Wasit Machinery in the future."