CWM extends waste segregation awareness campaign
Nearly 30,000 bins for waste segregation at source have been delivered
As part of its plans to upgrade waste management service, the Centre of Waste Management – Abu Dhabi (CWM) has now extended its waste segregation awareness campaign into a third sector of the UAE’s capital city.
The campaign, which will cover Mohammed bin Zayed City, Mussafah Commercial Area, Al Shawamekh, Abu Dhabi Gate City, Bain Al Jessrain, the Officers City and Khalifa City A, aims to enhance public understanding about the importance of waste segregation and disposal in designated bins.
While the campaign has been organised with the participation of CWM’s employees, volunteers from Mawalif and Takatof are also supporting the initiative as environmental guides.
H.E. Eisa Saif Al Qubaisi, general manager, CWM, said: "This campaign is aimed at bridging the communication gap between CWM and the community in order to achieve active community participation and step-up awareness about sustainable waste management.
“We believe this will reflect positively on the general appearance of all neighborhoods within the third sector. Community awareness on the important issues of waste reduction, reuse and recycling will also be elevated through such campaigns."
The campaign has seen the distribution of nearly 30,000 bins designated for waste segregation at source to different cities and neighborhoods within the third sector and included disposing of an average of 108 tons of waste every day.
Mubarak Al Ameri, director of waste collection projects, CWM, said: "The new bins distributed by the centre within the third sector incorporate high quality, state-of-the-art specifications and the latest integrated systems to monitor all data using remote sensing technology known as RFID.
“In addition, the technology also uses computer systems and measuring instruments to collect the most accurate geographical and technical details of the bins. This technology offers access to an integrated database that provides details of the source of waste in terms of its quantity and quality and the rate of waste produced by each household."
The campaign team has also visited several households in Mohammed bin Zayed City, Bain Al Jessrain, Officers City and Al Shawamekh, educating residents of these areas with insights into the process of waste segregation and its benefits in waste reuse.
Eng. Hani Hosni, acting executive director of strategy and business development, CWM, said: "This campaign is an outcome of the great interest taken by the CWM in improving general hygiene and environment safety within the third sector, as part of our ongoing efforts to provide a healthy and safe living environment for our residents.”
“The centre has also increased its investment in manpower, machinery, inspectors, supervisors, public awareness representatives and administrative staff to work towards achieving our goals,” Hosni added.
CWM’s awareness campaign has been conducted with the participation of 10 supervisors, who oversee the distribution of bins, and nearly 85 workers, as well as CWM employees, volunteers and representatives.