Emaar launches Boulevard Point in Downtown Dubai

Development includes 297 residences across 63 storeys

NEWS, Projects, Boulevard Point, Burj khalifa, Downtown Dubai, Emaar, Souk Al Bahar, The Dubai Mall, The Old Town

Emaar Properties PJSC has launched ‘Boulevard Point,’ in Downtown Dubai, the company’s flagship mega-development.

Featuring 297 residences across 63 storeys, it will encompass one-to three-bedroom residences set to launch on 25 January, 2014.

'Boulevard Point’ is designed to reflect the diversity and vibrancy of Downtown Dubai, with stone countertops, pendant lights, and glass paneling implemented to enhance each living space with a tasteful, modern aesthetic.

The development will house world-class facilities and amenities, including swimming pools, a dedicated children’s area, fully-equipped gymnasium, and a community-centric lawn and barbeque deck.

Located above The Dubai Mall extension, ‘Boulevard Point’ will offer direct access to the mall through a dedicated bridge link, and stunning views of The Old Town and Souk Al Bahar. Select apartments will also open to views of Burj Khalifa, the world’s tallest building, and The Dubai Fountain, the world’s tallest performing fountain.

Residents can also take advantage of the world-class retail, food and beverage, and leisure options available to them along Mohammed Bin Rashid Boulevard and within The Dubai Mall.

Ahmad Al Matrooshi, managing director, Emaar Properties PJSC, said: “Meeting the demand for serviced residences as second homes in Dubai, ‘Boulevard Point’ will redefine the luxury living experience. Positioned within walking distance to the city’s new cultural hub, The Opera District, ‘Boulevard Point’ will give residents a spectacular mix of arts and culture, in the world’s most prestigious square kilometre.”

Potential investors can register their interest for homes in ‘Boulevard Point’ online at www.emaar.com from 22 January. The sales on 25 January, for Dubai will be held at Emaar Pavilion on Mohammed Bin Rashid Boulevard, Downtown Dubai and in Abu Dhabi, at the Emaar Sales Centre in Al Nahda Tower, from 10am; and at Marina Bay Sands in Singapore, from 2pm.


The dedicated showcases in Riyadh and Doha will be held on 25 January at Four Seasons Hotel Riyadh at Kingdom Centre, and Four Seasons Hotel Doha, respectively, from 9am, both on a first-come first-served basis.


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