BSIA: Most Middle East sales in Saudi Arabia, UAE
BSIA survey shows British perspective on Middle East security trends
The results of new research carried out on behalf of the British Security Industry Association’s (BSIA) Export Council to tie in with Intersec 2014 has brought into sharp focus the key technologies, like biometrics for access control and HD CCTV, that have been having a major impact in the Middle East security marketplace over the past year.
The survey also confirms that there remains strong demand across the region for British security systems, despite increased international competition, with Saudi Arabia and the UAE particularly prominent where order books are concerned.
89% of the Export Council’s member companies who responded to the survey said that they are active in the Middle East region, a figure that has gone up by 2% year-on-year, and 50% of the respondents said that they had seen a notable increase in revenues from the Middle East over the last 12 months.
According to the survey, the outlook for the coming year is set to be even stronger with all members questioned saying that they anticipate a rise in orders.
With respect to the specific parts of the region that are generating most sales for member companies, Saudi Arabia and the UAE, both at 29%, are on top of the list. Other countries making an impression over the last year were Turkey, Qatar and Kuwait.
In terms of security technology, BSIA Export Council members singled out biometrics for access control as having made the most impact in the last year, closely followed by HD and mega-pixel CCTV, physical security and information management (PSIM) and switch mode power supplies.
Commenting on the survey results, Greg Stuttle, chairman of the BSIA’s Export Council, said: “The new Export Council research serves once again to underline the phenomenal demand out there in the Middle East for the best that British security solutions can offer and, in particular, those from BSIA member companies.”
“It is encouraging to reflect on the high degree of confidence expressed by Export Council members in their prospects for 2014,” he added. “The Middle East is now the single most important target market worldwide for BSIA members over the next 12 months, whereas, only a year ago, it was Western Europe that was very much at the forefront.”