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New Ford and Lincoln showroom opens in Mussafah

Premier Motors’ new facility will increase commercial vehicle focus

Premier Motors' new facility will allow the dealer to strengthen its commercial vehicle focus.
Premier Motors' new facility will allow the dealer to strengthen its commercial vehicle focus.

Premier Motors has opened a new Ford and Lincoln showroom in Mussafah, Abu Dhabi.

The facility will be dedicated to Ford Trucks and approved pre-owned vehicles, and will allow Premier Motors to focus more attention on its commercial vehicles operations.

“The opening of this new showroom in Mussafah marks the beginning of the next phase in the expansion of Premier Motors,” said the dealer’s general manager Helal Omar. “This facility will cater to the existing, as well as the future, demands emanating from the developing areas such as the new capital district in Abu Dhabi, Mohammed Bin Zayed City, and Yas Island.

“Customers from these areas will now be able to conveniently access the new showroom and choose from the latest Ford and Lincoln models on display,” Omar added.

Premier Motors is the official Ford and Lincoln dealer for Abu Dhabi and Al Ain. Its new 1,700m2 facility will feature the dealer’s first dedicated areas for Ford Trucks and approved pre-owned vehicles.

Elena Ford, vice president with responsibility for global dealer and consumer experience at Ford Motor Company, joined Omar and his colleagues for the inauguration of the new showroom. Ford last visited Dubai in October 2013, when she inaugurated the latest branch of Al Tayer Motors: the Ford and Lincoln dealer for Sharjah.

“I am very pleased to be back in the UAE to launch the new Premier Motors Ford and Lincon facility in Abu Dhabi,” she said. “We commend Al Tayer Motors and Premier Motors for their continued support for the Ford and Lincoln brands, and their relentless efforts to bring some of the best vehicle ownership experiences to customers in the UAE. Their professionalism and dedication to customer service is among the best in the business, bar none.”

Premier Motors offers a range of commercial vehicles, including the Ford E-Series, F-Series, and Transit vans. UAE customers also have the option of leasing vehicles from the dealership.

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Construction Week - Issue 764
May 31, 2020