Zeoplant predicts sales surge for soil amendment product

UAE company Zeoplant is predicting a huge increase in revenue in 2008 for its signature soil amendment product on the back of a rise in demand for water saving products.

UAE company Zeoplant is predicting a huge increase in revenue in 2008 for its signature soil amendment product on the back of a rise in demand for water saving products.

Managing partner Ralf Stahl said the firm has witnessed a massive rise in demand for the Zeoplant product over the past couple of years as awareness grows of the need to reduce water consumption.

Zeoplant expects to multiply its 2007 turnover between six to ten times in 2008, Stahl told Commercial Outdoor Design.

Sales in the first quarter of this year had already matched 2007 sales of the product, Stahl added. He declined to disclose turnover for 2007, but said it was above the US$1 million mark.

Growing awareness of the need for more sustainable products coupled with an increase in the price of water had helped to stimulate sales, he said.

"Years ago, developers and project owners were not interested in our product and did not even want to talk us," said Stahl. "Now we are doing big scale projects and we are incorporated in specifications because they know they have to cut down their water bills."

The product Zeoplant is a water retaining soil amendment, composed with mineral material. The firm claims that use of the product can reduce the amount of irrigation water needed by 50%.

Zeoplant began operations in the Gulf in January 2003. Milestones for the company include Nakheel's inclusion of Zeoplant in its landscaping management guidelines from 2005.

Projects that the company has supplied the Zeoplant product to include Durrat Al Bahrain in Bahrain, Al Raha Beach in Abu Dhabi, and The Palm Jumeirah and The Palm Jebel Ali in Dubai.

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