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Hyundai pens $8.17mn deal with RAK government firm

Hyundai UAE to supply 84 commercial vehicles for major RAK project

JAME will supply 84 commercial vehicles as part of the $8.17mn RAK government affiliate deal.
JAME will supply 84 commercial vehicles as part of the $8.17mn RAK government affiliate deal.

Hyundai UAE has penned an $8.17mn deal with an affiliate company of the Ras Al Khaimah (RAK) government.

Juma Al Majid Establishment (JAME), the exclusive distributor for Hyundai Motors in the United Arab Emirates, will supply 84 commercial vehicles as part of the deal. The heavy-duty trucks will form a core component of a logistical fleet that will serve the first phase of a major upcoming construction project in the RAK Emirate.

“Hyundai has established its name in the UAE as a producer of technologically advanced, luxurious, yet highly affordable passenger cars,” said Walaa Diab, national sales manager for heavy-duty trucks at Hyundai UAE. “This latest deal will cement its reputation as a manufacturer of quality commercial vehicles, the first choice for construction organisations that require high-quality transportation, capable of handling the most demanding projects.”

With the recently signed RAK deal, and other lucrative contractor agreements, Hyundai UAE says that its commercial vehicle segment is exhibiting steady growth. This trend is in keeping with passenger vehicle sales, according to the Hyundai UAE, which have risen consistently since the manufacturer partnered with JAME in 1983.

Hyundai is confident that its service centre network is sufficiently expansive to serve the needs of commercial vehicle customers across the UAE. The manufacturer also offers a three-year, 200,000km warranty, which it claims is another driving force behind increased contractor demand.

“Hyundai is proud to have been selected as a major automotive partner in a RAK government affiliate’s next construction project,” Diab added. “Hyundai commercial vehicles are reliable, affordable, and offer full flexibility with a range of multifunctional features. We intend to move towards capturing a bigger share of the market, helped by our supportive pre-sales and after-sales incentive packages.”

The name of the RAK government affiliate company will be confirmed at a later date, according to a Hyundai spokesperson.


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Construction Week - Issue 764
May 31, 2020