IronPlanet marks 14 years of online auctions

IronPlanet celebrates the 14th anniversary of its first online auction

IronPlanet CEO and chairman Greg Owens speaking at CONEXPO-CON/AGG 2014.
IronPlanet CEO and chairman Greg Owens speaking at CONEXPO-CON/AGG 2014.

IronPlanet has celebrated the 14th anniversary of its first online auction.

The online marketplace for the trading of second-hand heavy equipment held its first online auction on 23 March 2000. 14 years later, IronPlanet holds weekly online auctions in North America, monthly online auctions in Europe, and hosts a global ‘Daily Marketplace’ reserved auction.

“We’re excited to celebrate 14 years of growth since our first online auction,” said Greg Owens, chairman and CEO of IronPlanet.

IronPlanet’s first online auction consisted of one seller, 22 construction-related items, and 32 bidders. Earlier this year, IronPlanet held a four-day online auction that featured 406 sellers, 1,795 items, and 2,996 bidders from 78 countries.

In addition to its size, IronPlanet has expanded its number of item categories. For example, in 2013, IronPlanet acquired Asset Appraisal Services and launched TruckPlanet to better serve the commercial vehicles market. The firm also entered strategic alliances with Mascus, GraysOnline, and ClearAsset, in a bid to broaden its equipment sourcing and selling operations.

“We have attracted more than one million registered users around the globe, and sold more than $3.5bn of equipment over the internet. Our success is based on our customers’ recognition that IronPlanet offers the industry’s most efficient and timely way to buy and sell used heavy equipment,” commented Owens.

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