myBee'ah Walkathon in Sharjah to mark Earth Day

Event to be held on 22 April to highlight importance of recycling

Participants in last year's Walkathon event.
Participants in last year's Walkathon event.

Bee’ah, the Middle East’s leading and award winning integrated environmental and waste management company, is hosting its third myBee’ah Walkathon as part of Earth Day celebrations.

The event, held on 22 April at Al Qasba, Sharjah, aims to draw attention to the importance of recycling and shed light on the beautification of the city of Sharjah.

This year, thousands of people – all eager to contribute to Bee’ah’s environmental movement – are expected to attend the Walk.

myBee’ah was inaugurated in 2012 to spark community engagement by hosting interactive events, activities and discussion panels – which encourage the adoption of the four R's (Reduce, Reuse, Recycle and Redeem).

During the Walkathon, a slew of outdoor activities – face painting, jumping mats, games and a photo booth – will also be held, in addition to a prestigious awards ceremony honouring loyal myBee’ah champions and dedicated volunteers.

And all attendees will be treated to various giveaways, comprising informative brochures and leaflets, created to enhance their environmental education.

“Today, environmental responsibility is critical to the sustainability of our planet,” said Khaled Al Huraimel, group chief executive officer, Bee’ah. “At Bee’ah, we have long believed that communities must come together – in partnership – to tackle environmental issues and curb alarming trends in waste management. We understand that education is a strong catalyst for change and the most important pillar of environmental progress.

“In that same vein, we are proud to be hosting our third annual myBee’ah Walkathon – a unique initiative that gives eco-enthusiasts the chance to leave an indelible mark on Sharjah’s environmental agenda.”

Since its founding in 2007, Bee’ah has remained steadfast in its commitment to transforming environmental thoughts, attitudes and behaviours across communities – a goal that is perfectly in line with the company’s plan to achieve zero-waste to landfill in Sharjah by 2015.

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