UAE firm buys $3.2mn of Shantui concrete machinery
Undisclosed UAE firm buys 50 Shantui concrete mixers in $3.2mn deal
Shantui has sold 50 concrete mixers to a UAE firm in a deal worth $3.2mn.
Although Shantui is not in a position to disclose the name of the customer, a spokesman told CW that the deal was made with one of the largest and most influential readymix firms in the region. Indeed, the Chinese equipment manufacturer says that the sale represents an important breakthrough in the Middle East market.
Before signing the deal, the chairman of the readymix firm paid a personal visit to Shantui’s headquarters in Jining, and Shantui Chutian’s concrete machinery manufacturing facility in Wuhan.
The Shantui concrete mixers were subjected to rigorous testing during the course of the tour in order to demonstrate their ability to cope with tough working conditions.
Over the past year, Shantui has focused on localising its sales operations in the Middle East, relying on dealers to tap into customer demand and connect with end users. Shantui stated that the latest breakthrough is the result of a concerted effort from its exclusive UAE dealer, GENAVCO, and the Shantui Dubai Subsidiary Company.
Together with the sale of more than 200 units to a Saudi Arabian firm during the first quarter of 2014, the $3.2mn concrete machinery deal indicates that Shantui is making significant headway in the Middle East market.