Record participation in myBee'ah Walkathon

Third edition marked two-year anniversary of the launch of myBee’ah

NEWS, Business, Bee'ah, MyBee'ah, Walkathon, Waste management

This year’s myBee'ah Walkathon – which coincided with Earth Day 2014 – saw a record 2,000 participants, all eager to adopt eco-sensitive best practices and spearhead positive environmental change across the Emirate.

Hosted by Bee’ah – the Middle East’s leading and award winning integrated environmental and waste management company – the event’s third edition marked the two-year anniversary of the launch of myBee’ah.

The Walkathon was led by His Highness Sheikh Abdul Aziz bin Ali Al Nuaimi – who has, in the past, carved out a solid reputation as the UAE’s ‘Green Sheikh’ for his incredible efforts in raising awareness of green issues, environmental protection and conservation, and Khaled Al Huraimel, Group CEO of Bee’ah.

Sheikh Abdul Aziz Al Nuaimi and Khaled Al Huraimel were accompanied by members of the Association of Families of Persons with Disabilities, Bee’ah’s management, Bee’ah’s health and safety team and walkathon volunteers.

Launched in 2012, myBee’ah is designed to deepen the public’s knowledge of the environment and address related issues through advocacy, education and activities.

The myBee’ah Walkathon targets people of all ages – from various nationalities and cultures – looking to showcase their solidarity in the fight to save the environment. More significantly, it draws attention to the importance of recycling and sheds light on the beautification of the city of Sharjah.

Presented by Strategic Partner ENOC and Gold Sponsor Madina Mall, the three-kilometre Walkathon began at Al Qasba at 4pm and ended at the Al-Majaz Waterfront at 8pm.

Other supporting partners included Dial-A-Battery, Lipton Clear Green, Air Arabia, Al Habtoor Motors, Aquafina, Crossfit Hour, Babyshop, Sharjah Co-op Society, Shakespeare and Company, Mega Mall, Radisson Blu Sharjah and Zulekha Hospital.

At the walk, attendees were able to indulge in a plethora of outdoor activities – ranging from face painting to jumping mats, games and a photo booth.

A prestigious awards ceremony honouring loyal myBee’ah champions and dedicated volunteers was also held. Indeed, three myBee’ah Champion Awards were handed out by His Highness Sheikh Al Nuaimi and Khaled Al Huraimel, Group CEO of Bee’ah.

The lucky winners had been accumulating loyalty points over the years as part of the myBee’ah environmental rewards programme – the region’s first initiative of its kind created to encourage individuals to recycle and engage with other likeminded members of the community while redeeming rewards for their environmental advocacy.

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