Growth expected in GCC commercial cleaning sector

Growth in GCC's commercial properties fueling growth in the industry

Photo used for illustrative purposes only.
Photo used for illustrative purposes only.

Given the growth of commercial properties across the GCC, and the increase in demand for cleaning products and services that are environmentally friendly, the commercial cleaning industry in the region is poised for steady growth, say experts from the sector.

With the rapid growth of the region's infrastructure, especially with the expansion of sectors like hospitality and construction, experts say they see a clear correlation in the increase in demand for professional cleaning.

According to Kärcher Middle East's export sales director, Mazen Abou Chakra, commercial cleaning is one of the fastest growing service industries in the world, given its position as a unique sector that links itself to every other industry as a necessity.

"We see a lot of demand for specialised cleaning services, especially when it comes to exterior building cleaning and maintenance,” said Abou Chakra. “As architectural designs of buildings become increasingly complex, the more difficult façade cleaning becomes.”

“In general, efficiency is one of the key elements that contribute to the success of the FM service providers, which is why saving energy, saving time, saving resources and saving the environment are main industry concerns,” he added.

Ali Al Suwaidi, vice president, Idama Facilities Management Solutions, noted that the commercial cleaning industry has an important role to play in the maintenance of the assets that are being built in the region.

"We are all stakeholders in the cleaning industry as consumers of cleaning products and technology,” Al Suwaidi said. “In the commercial cleaning sector, the GCC's growing—and ageing—built environment adds to the demand for advanced cleaning equipment and processes. The region is ready for a strong clean and hygiene market, now more than ever before.”

These topics and more are going to be the subject of the inaugural Commercial Cleaning & Hygiene exhibition and conference that is scheduled to take place in May, along with the FM Expo, at Dubai World Trade Centre.

"With constant cost pressure to contend with, the industry doesn't enjoy the visibility it deserves,” said Jaafar Shubber, senior project manager, Commercial Cleaning & Hygiene 2014. “This exhibition aims to deliver a cohesive platform for business and knowledge-sharing for the global cleaning industry—one that has yet to be seen in the region in this scope.”

Commercial Cleaning & Hygiene will take place at the Dubai World Trade Center from 19 to 21 May 2014, alongside FM Expo 2014, and the inaugural Middle East Waste & Recycling Exhibition. As a showcase for the industries on the exhibition floor, the event will also host a range of educational forums and free-to-attend seminars onsite.


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