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averda supports Dubai Municipality's green goals

averda is working towards a circular model of waste management

Salah Amiri, assistant director general of Dubai Municipality with averda representatives.
Salah Amiri, assistant director general of Dubai Municipality with averda representatives.
averda volunteers explain my city my environment to residents.
averda volunteers explain my city my environment to residents.
Jeroen Vinvent, COO for averda in the GCC region.
Jeroen Vinvent, COO for averda in the GCC region.

Waste management company averda has been selected to continue its support of Dubai Municipality in its efforts to become a green city through the ‘My City, My Environment’ initiative.

As part of the initiative, averda will be providing two types of bins for each home in the Al Barsha 1 and Al Barsha 2 residential areas, one for general waste and the other for recyclables.

The company will also be responsible for manual and mechanical community cleaning throughout the areas assigned to it.

“Our efforts to reduce avoidable waste and work towards a more circular model of waste management go hand in hand with the Dubai Municipality’s goal of achieving a green city,” said Jeroen Vincent, chief operating officer for averda in the GCC region.

“With increasing populations, a major shift away from our current linear model of waste management is required, where the long-term objective is to recycle and prevent waste,” Vincent added. “Dubai Municipality realised the need to reduce waste streams early on, and we are honoured to continue the work we are doing with them as a partner for their ‘My City, My Environment’ initiative, and join them in their efforts to increase awareness on this critical issue.”

As part of the new initiative, averda employees will also be conducting door-to-door visits in order to educate community residents on proper waste segregation and the importance of recycling for the environment.

averda has also developed a program written by teachers for teachers which is being utilised at schools as they work to instil a sense of environmental awareness in students across the UAE. The program includes simple tools, workbooks and competitions that are designed to be engaging for students while also teaching them the value of recycling.

The company will also be distributing flyers and carrying out activities in local malls, schools and community centres in an effort to encourage people to recycle and promote a change in consumer behaviour.

averda has long been an advocate of waste management reform, highlighting the benefits of shifting to a circular model of waste management where waste is utilised and reintroduced into the manufacturing cycle.

averda will provide approximately 7,000 bins in total for the ‘My City, My Environment’ initiative, ensuring that recycling is convenient for community residents. The company has also developed a smartphone app that allows residents to engage with it directly regarding their recycling bins and the cleanliness of their area.

 

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