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Terex uses comic to draw attention to crane range

Terex Cranes goes back to the drawing board with comic book on cranes

An illustrated version of the Terex AC 40 City crane.
An illustrated version of the Terex AC 40 City crane.

Terex has gone back to the drawing board by designing a comic about its range of cranes.

By combining the common childhood passions of comic books and construction equipment, the manufacturer contends that its graphic approach is a way to appeal to crane enthusiasts both young and old.

According to the accompanying literature, the comic is “a playful and at the same time fact-based way to introduce you to the wide range of Terex Cranes products. You’ll discover our cranes in their applications all over the world, in an unusual way.”

At over 40 pages in length, the Terex Cranes comic not only introduces readers to the company’s full range of lifting equipment, but also shows this equipment working across an array of real-world applications.

From pick-and-carry cranes placing gas pipes to a crawler crane helping to construct a bridge, the comic serves to illustrate numerous examples of how different crane types are deployed. Boom trucks, truck cranes, all-terrain cranes, lattice boom truck cranes, and an array of crawler cranes are shown working at a range of locales across the world.

Budding crane operators, or even experienced lifters, can check out the Terex Cranes comic in its entirety online.


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Construction Week - Issue 758
Feb 08, 2020