Florida project forced to scrap Isis Downtown name
Development will now be known as 3 Thirty Three Downtown
A developer in Florida has been forced to change the name of its flagship project “Isis Downtown”, after its association with the terror group.
According to the Palm Beach Post the West Palm Beach site is being built into a 16 storey waterfront apartment block. “It is scarily negative,” a source at the Realtor Association of the Palm Beaches told the paper.
The project is now to be called 3 Thirty Three Downtown.
Retailer Ann Summers was also recently forced to rename its underwear brand known as “Isis”.