Skyjack salesman starts sing-along to make sale

Buyer sets musical challenge for Skyjack sales manager at British Open

1UP Platforms owner, Ben James, agreed to purchase a Skyjack SJ 63AJ articulating boom after three of Fox's songs.
1UP Platforms owner, Ben James, agreed to purchase a Skyjack SJ 63AJ articulating boom after three of Fox's songs.

A long-term Skyjack customer challenged one of the firm’s employees to serenade a crowd at the British Open in order to make a sale.

The dare was accepted by Skyjack sales manager – and veteran musician – Kevin Fox.

Following a three-song sing-along, Ben James, owner of 1UP Platforms, agreed to purchase a Skyjack SJ 63AJ articulating boom.

“I first sang Happy Birthday, but Ben deemed it to be cheating, so I sang two more songs including Hotel California, at which point the crowd started to join in,” explained Fox.

“Surely the deal should have been one sale per song,” he added.

To mark the unusual circumstances of its sale, the boom was personalised with the livery, “Kevin Fox, Singer/Songwriter, Friend to the Stars”.

The SJ 63AJ boasts a working height of 21.4m, a horizontal reach of 12.2m, and an up-and-over clearance of 8.4m. Even so, in the versatility stakes, the model faces stiff competition from its seller.

Originally from the UK, Fox started his music career playing in local bands around County Durham. After emigrating to Canada in 1976, he continued his musical career in the Toronto area.

Fox is no stranger to performing in front of crowds, having previously sang alongside country music star Ronnie Prophet at Wembley Stadium. This experience stood him in good stead for his impromptu gig at Royal Liverpool Golf Club.

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