Himoinsa Middle East celebrates 10th anniversary

Subsidiary marks first decade with solid sales and continued optimism

Webb (left) and Elum (centre) field questions alongside Himoinsa’s executive director, Lydia Gracia (right), during a recent press conference.
Webb (left) and Elum (centre) field questions alongside Himoinsa’s executive director, Lydia Gracia (right), during a recent press conference.

Himoinsa is ringing in its second decade in the Middle East with buoyant sales figures and a positive outlook for growth.

Although the portable power firm’s 2014 turnover figures have not yet been published, the company anticipates sales volumes similar to those achieved in 2012 – which, in turn, were 25% higher than those of 2012.

In conjunction with regional partners, such as FAMCO and Gulf Equipment, the Spanish manufacturer has succeeded in securing a number of high-profile orders of late, including the supply of 36 gensets for the Haramain High Speed Rail Project.

“We are continuing to grow our presence in this market,” explained Guillermo Elum, sales and marketing director at Himoinsa.

“We have won the trust of major companies in the Middle East, which choose us for our quality products and service,” he added.

Since establishing subsidiary Himoinsa Middle East in 2004, the equipment manufacturer has delivered approximately 4,000 generator sets and lighting towers to its regional distributors and rental companies in the UAE, Saudi Arabia, Yemen, Oman, Iran, Afghanistan, and Pakistan. Himoinsa revealed that in 2013, the Middle East accounted for 10% of its global sales.

“We are prepared to work in the extreme conditions of the Middle East, being able to withstand the daytime temperatures of 50°C is essential,” commented Keith Webb, general manager of Himoinsa Middle East.

“Equipment for desert areas demands special attention. Apart from the heat, other factors such as humidity can cause problems if not given due consideration. Dust is also a factor that can clog filters, accumulate in the mechanism, and affect performance,” he explained.

Check out the November 2014 issue of PMV Middle East for full coverage of our recent visit to Himoinsa’s Spanish manufacturing facilities.

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