Parador launches industries first 3-D floor

Bold, colourful floor surfaces will soon cover much of Dubai's 30 million ft2 of new office space, says German company at Domotex.

Parador, represented by Office Furniture Interior Solutions (OFIS), showcased some of the worlds most elaborate flooring designs at Domotex Middle East this week.

With the Trendtime 4 collection attracting the most attention, according to the German makers detailed flooring can result in a more productive, and happier work force.

"Our clients across the Middle East are coming to us with instruction to create 'productive, yet professional work places' which means the use of colors, in addition to the very highest quality materials.

"Parador's mission is to create dream rooms, we meet the basic desire to decorate rooms with flooring and walls and ceilings, catering to people who wish to express there own individual ideas," said Erno Nemeth, international sales manager for Parador.

In it's three-dimensional form, Trendtime 4 is the latest innovation in laminate flooring, and an industry first. Available in various eye-catching patterns, Parador was exhibiting its Elements, Pixel-blue and Digital Net designs.

"Trendtime 4 is made up of three layers of laminate, each level with a different pattern - if you stand on top of it you get the illusion of seeing at least one meter down. Being the first company worldwide to introduce this product we have had a number of advertising agencies take a shine to it, as have some schools," said Nemeth.

Representatives, OFIS are also optimistic about Parador's success in the region. "Parador manufactures and sells three main types of flooring: laminate, engineered wood, and solid wood flooring, with laminate flooring being the region's top selling product for both commercial and domestic use," said Vaneesh Malhotra, sales manager- flooring at Dubai-based OFIS.

"The Parador surfaces are as handsome as they are durable, and we expect our sales to increase significantly as the Parador brand becomes more widely known," he added.

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