Five minutes with: Rajiv Poddar
Joint managing director, Balkrishna Industries Limited, chats to CW
Rajiv Poddar, joint managing director, Balkrishna Industries Limited (BKT), spares five minutes of his time to chat with CW Online.
What does your role involve?
I am involved with the company leadership and overall marketing strategy which includes new initiatives, promotion programs, also restructuring and re-alignment.
What do you love most about your job?
To lead a young and motivated team of professionals.
What has been your most memorable project and why?
The Greenfield project at Bhuj which is a class leading facility and will be a landmark for the “Off Highway Segment”. However, to execute such a mega project in a remote area like Bhuj has been quite a challenge.
What is the most challenging thing about your job?
The current economic environment is quite dynamic. Unlike other tire companies, BKT operates mainly in export markets like Europe, Americas, Australia, Africa, Asia and Middle East. Therefore, it needs to be highly agile and responsive to meet specific requirements of different regions.
Where do you see the construction industry in five years?
We see the construction industry executing more complex projects. However, at the same time the focus on timely project execution will increase. BKT will step up to deliver reliable products to meet their expectations.
What do you like to do in your spare time?
I’m interested in sports and am an avid cricket fan. I am also a regular participant of the Mumbai Marathon. And I am involved in various CSR activities of BKT.