Why clean toilets matter

Jon Dommisse explains the business side to toilet cleanliness

Jon Dommisse.
Jon Dommisse.

Public toilets make up a fraction of the square footage in most commercial facilities, but the results of a new study has revealed that their appearances make these rooms powerhouses of influence that can affect businesses’ customers, employees and other stakeholders.

Research shows that the design and maintenance of a facility’s toilets are a direct reflection of the facility and its management. A 2014 survey conducted in the United Arab Emirates by Bradley Corporation shows that the majority (74 percent) of Emiratis say they’ve had a particularly unpleasant experience in a public toilet due to the condition of the facilities.

Some of the most commonly mentioned complaints include a bad smell; water on the floor; old, dirty or unkempt toilet appearance; and clogged and/or unflushed toilets. Further, nearly 80 percent of respondents voiced personal frustration with these issues, calling them “extremely or very aggravating.”

What is the fallout for businesses with unclean toilets? The majority of Emiratis say a messy WC indicates poor management or shows that the establishment doesn’t care about its customers. An unpleasant toilet room can also hurt revenue, since 62 percent of respondents say they will either not use the business again or will think twice before doing so. Another 40 percent said they left the facility immediately without completing their intended transaction, or told a friend about the experience and named the location as well.

The bottom line for facility management is that the appearance and condition of restrooms are a direct result of the planning, products and level of upkeep in these areas.

Therefore, today’s innovative and cost-effective restroom products need to address customer-focused goals, such as maximizing hygiene, improving convenience and safety, and reducing maintenance and operations costs in toilet areas.

We believe using touchless sanityware provides significant advantages for enhancing the operation, convenience, hygiene and safety in the WC. One of the newest and most powerful examples of hands-free technology is the Advocate AV-Series Basin, which incorporates a basin, soap, tap and dual-sided hand dryer all in one touchless fixture. Its design allows users to complete the hand washing process – soap, rinse and dry – in one place without touching a fixture.

Utilizing high-quality touchless commercial plumbing fixtures in public toilets will pay back over time in a number of ways. While these newer models typically require less upkeep and maintenance – and save time and costs on repairs – they also encourage hand washing, hygiene, safety and convenience.

In all, well-planned toilet room design incorporating touchless technology, along with fastidious maintenance processes, translates to improved hand washing behavior – and a healthier and more positive image of the facility and business overall.

About the author
Jon Dommisse is director of global marketing and strategic development, Bradley Corporation.


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