5 Minutes With averda CCO Mazen Chebaklo

fmME delves below the corporate strategy

Mazen Chebaklo, chief commercial officer, Averda
Mazen Chebaklo, chief commercial officer, Averda

0.00 What does your role involve?
I plan and implement strategies for averda’s long-term commercial growth internationally, and I’m concentrating currently on the Middle East, GCC, and Africa regions. I also ensure that all commercial functions are aligned to meet the organisation’s strategic development goals, revenue and business objectives, by leading business development and M&A activities, while also taking responsibility for tenders and organic growth.

1.25 What do you love most about your job?
The passion, ambition and challenge of growing the company. The environmental industry is a very complex and broad field, and in many places has a direct effect on the quality of life of citizens. Capturing the right opportunities at the right time with the right commercial conditions can be very complicated, and requires a lot of research, analysis, follow-up, travel and patience.

1.35 What is the most challenging thing about your job?
Emerging markets are in flux, and by definition, more volatile. Understanding the dynamics, spending time and investing in these markets places averda in good stead, as we transform the challenges that these markets represent into opportunities for sustainable development.

2.10 What has been your most memorable project and why?
Far too many to pin down to one, but the most memorable one revolves around averda’s first major GCC win: the city cleaning projects of Yas Island and Abu Dhabi in 2011. It was both a great mission and an accomplishment for averda, as we had to mobilize operations in a very short period of time and establish a new foundation for the company where we did not exist. In addition, winning the Casablanca project has been a turning point for averda Africa‘s operational presence.

3.25 Where do you see the FM industry in five years?
We are already seeing the industry grow in leaps and bounds in the region, from the implementation of the latest analytical tools for operational efficiency, to an increase in stakeholder awareness on the importance of integrated design, and the inclusion of facilities and waste management from the outset of projects. Rather than just collecting and transporting, waste management as a subsector is becoming technologically sophisticated. This is a trend we expect to see gaining further traction in the next five years.

4.05 What do you like to do in your spare time?
Exploring and trying new technologies. Sometimes you can encounter technologies that change your thinking or become an indispensable tool in your daily life. I’m very interested in anything new and keeping track of latest trends.

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